Outgrowing Our Old Name (and Growing Into Something Wilder)

Why We’re Saying Goodbye to “Crunchy Mamas” and Hello to Cascadia Roots

When this business first launched, “Crunchy Mamas” felt like the right name. It was playful, earthy, and rooted in the DIY spirit we loved. It made people smile. It reflected the homemade, plant-based skincare we were making with beeswax, botanicals, and a whole lot of care in the Pacific Northwest.

But over the years, we’ve evolved, and so has the world.

Let’s get honest for a second: the term “crunchy” has been through it. What once stood for sustainable, earth-conscious living has become shorthand for some truly unhinged beliefs. It’s been co-opted by anti-vax conspiracy theorists and wellness grifters who preach pseudoscience in a pretty bottle. And we are not here for that.

We believe in science. We believe in herbal wisdom and clinical research. We believe skincare can be rooted in plants without rejecting the data. If reliable evidence tells us something isn’t appropriate or well supported, we pay attention. If your doctor tells you to keep using your medication, we’re not going to try to sell you a balm instead.

Also? Let’s talk about the “mamas.”

We love moms. Moms helped build this business. But the name “Crunchy Mamas” limited us from day one. We heard it again and again: “I love your products, but I’m not a mom.” “Can I still use this if I’m not a mama?” YES. You always could. But if our name made you feel excluded, even a little, that was a problem. One we were ready to fix.

We want to be a brand that welcomes all identities. One that doesn’t assume your gender, parental status, or who you are based on how you look. Our products are for every body. Full stop.

So we filed our LLC renewal and name amendment with the State of Oregon. We’re proud to announce our new name:

Cascadia Roots.

Still handmade. Still small-batch. Still powered by plants and radical love.

We’re not ditching our roots—we’re letting them grow deeper.

Thank you for sticking with us as we grow into this next phase. It’s not just a name change. It’s a reclamation.